To mark the 150th anniversary a number of events are planned throughout the year including various special promotions in the tied estate pubs. The celebrations however started at the beginning of the year with the mashing in of a special one off brew Celebration Ale. Described by Head Brewer Peter Eells as a ‘strong English amber ale with a rich golden colour, robust hoppy aroma and fully malty taste’ 5% ABV Celebration Ale was available in draught at selected pubs during February. It proved so popular that by mid March it had all been sold. Indeed in one London pub, The Bricklayers Arms in Putney, a complete 9-gallon barrel was downed by thirsty drinkers within 45 minutes of it going on sale.
Alongside Celebration Ale the brewery also reintroduced Havercake Ale, the beer that proved so popular when it was first brewed in 2002 to celebrate the Tercentenary of the Duke of Wellington’s Regiment – now The 3rd Battalion The Yorkshire Regiment. Soldiers of the famous regiment were always know as the ‘Havercake Lads’. Havercakes, simple oat pancakes, were, in times gone by, the staple diet of many of the Pennine towns from where the soldiers were recruited.
Like Celebration Ale, the brew of Havercake Ale also quickly ran out.
Despite the many problems facing the industry at this moment, Charles Dent is confident about the future: “As we start our 150th Anniversary celebrations we are also entering one of our most extensive periods of change ever. This includes further development of the tied estate and increasing production capacity at the brewery to
ensure the growing demand for our beers is maintained in a proper manner. After 150 years the company is in a strong position to face the future with confidence and every member of staff remains committed to ensuring that future generations will continue to enjoy Timothy Taylor’s beers, brewed in the traditional way, for many years to come.” |